Refrigerated Trucks For Sale

A Guide To Starting a Frozen Food Business

Joe Dickman | March 19th, 2021

Many people are taking advantage of frozen food for the sake of convenience. Frozen food is more popular than ever due to the pandemic. Some people want to avoid frequent grocery stops, whereas other people just want something easy. We put together a guide to starting a frozen food business, so read on to learn more.

Choose Your Product

This wouldn’t be a guide to starting a frozen food business without tips on choosing your product. This is the most important part of your business. Decide whether you plan to sell full meals or just one specific product. You can sell frozen meat, produce, seafood, or any other food item. There are many frozen food businesses already, so focus on making your business unique. Try to develop an idea that’s different from your competition.

Decide On a Target Market

It’s important to consider a target market when developing a product or business idea. Do you want to sell directly to the consumer? Do you envision your product in grocery stores? Think about these questions when you develop your business model. You should also consider the type of consumer you want to target. Is your product for health-conscious consumers? If so, you might want to advertise that information somewhere on the packaging. It’s important to know your target audience so that you can work to ensure they notice your product.

Take Care of Legal Matters

Make sure to take care of legal matters once you figure out the type of product you want to sell. You need to come up with a business name and form a legal entity. You also must apply for the necessary licenses and permits. There are many resources online to help with this process, or you can contact a lawyer to assist you. Since you must comply with FDA regulations, you want to make sure everything is done correctly.

Invest In Equipment

You should invest in high-quality equipment if you plan on starting a frozen food business. You need a freezer to store the food. You also need a generator in case you lose power. The most important thing you need for a frozen food delivery business is transportation. At Emerald Transportation Solutions, we have insulated vans for sale. We have many different models to choose from including compact, full-size, and mid + high roof. Feel free to give us a call if you have any questions!

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What does under DOT mean?

Questions regarding DOT requirements come up often. 10,000 lbs GVW (gross vehicle weight) and over are commercial vehicles that fall under the Department of Transportation regulatory requirements.

What is the difference between GVW and payload?

GVW or Gross Vehicle Weight is the entire weight of the vehicle including the payload. The payload weight represents the amount of cargo you are hauling.

What is a self-powered unit and a vehicle-powered unit?

A self-powered unit has its own fuel source and will run independent of the truck. This is the heaviest and most expensive option. While vehicle-powered units run off the engine via a compressor mounted on the engine. These are less expensive and lighter in weight but you must run the truck or plug the electric standby into shore power.

What does K-factor mean and why is that important?

K-factor is a term that stands for the overall insulating value of the container (truck body). Quite simply the lower the K-factor the better the truck body will be able to maintain a given temperature and require less energy to do so.

How much lighter is a Poly Van vs a US spec body?

Poly Van bodies are very light. On average we estimate we are 75-150 lbs per foot lighter than a traditional sheet and post foamed in place body. These weight savings translates to less fuel burn and less CO2 emissions, along with added payload, the most important benefit.

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