3 Tips to Improve Your Company’s Shipping Strategy

The shipping process begins when a customer places an order and ends when they have the product securely in-hand. Everything in between—handling customer data, identifying the product, packaging it, and transporting it to the customer—requires careful and efficient procedures. If you’re looking for tips to improve your company’s shipping strategy and reduce problems along the way, read on.

Utilize Electronic Data Interchange

First, taking advantage of electronic data interchange (EDI) quickens shipping turnaround when dealing with corporate partners. Generally, EDI is a system that simplifies companies’ abilities to communicate with one another. It leaves behind the inefficiencies of pen and paper in favor of digital documentation’s immediacy.

Though EDI has broad applications, it specifically improves shipping. Because you receive orders instantaneously and in a central place (on your computer system), you can quickly and accurately begin the fulfillment process. This is much easier than dealing with a lost document a client faxed over or any number of other potential snags in the process.

Upgrade Your Fleet

Another way to improve your company’s shipping strategy is by upgrading your delivery fleet. Replace failing vehicles, purchase more if you can’t keep up with deliveries, and tailor your trucks and vans to your specific shipping needs.

If you deliver temperature-sensitive products—such as floral arrangements, ice cream, seafood, medications, or another product—invest in refrigerated delivery trucks. Consistent cooling throughout the shipping journey guarantees a customer’s purchase arrives unspoiled and ready for consumption or use. Your consistently high-quality shipments will very quickly beat out the less-sophisticated competition, winning you more business and client loyalty.

Implement Order Tracking

While this next strategy doesn’t directly improve your shipping process, it affects your customer’s experience before they receive their order. Rather than leaving them in the dark throughout fulfillment, implementing an order tracking service gives customers an inside look that makes their wait easier.

Seeing their package gradually inch closer is exciting, and any delay is easier to deal with given that they know where it stopped. That knowledge you give customers limits the complaints you receive and makes it more likely for you to get return customers.